Just released, Lala Drona’s newest art video “The Beard,” makes waves amongst the digital masses (video below). The newest instalment in her video series La Minute Ladrona (the stolen minute) has fans deliberating the true meaning behind the video.
The artist covers topics in beard history, possibly linking beard trends to the different waves of women’s liberation. She unpacks the contemporary and metaphorical beard in a playful and enigmatic way.
The video stays true to Lala Drona’s iconic style. Moving video interacts with static digital image, while she whispers poetry over a black backdrop. However, this piece takes a documentary-style spin, diving into the beard as historical artefact, and looking into its influence on society as a whole. For the first time in the video series, Lala Drona incorporates audio from other authors/vocalists: one cameo by performance artist Jamika Ajalon, recorded specifically for this project.
A series first, Lala Drona also collaborated with someone else during the performance part of the video project. “What makes this video groundbreaking [within the series] is that Lala Drona shares the screen with someone else! Drone No.1 from the Lala’s created universe has crossed over into the La Minute Ladrona Series! Long live Drone No. 1!!!!” (digitalfire58, Dronauniverse Forum).
Drone No.1, a favourite in the Lala Drona Universe, has caused fans to come out of the woodwork, reminiscing on the Drone No.1 saga, and praising his return in the form of internet memes.
Not surprisingly, the appearance of Drone No.1 has inspired conspiracy theories that Lala Drona will soon return to her work on the Lala Laboratory, after a long pause due to her European Art Tour. Others speculate on how this video came about, pointing to the easter eggs left in social media posts from Lala Drona’s European travels.
Either way, we are impressed with the trailblazing evolution of her work. This video marks a stylistic shift. “The Beard” art video is a must-see. Below, a link to the video. We also suggest seeing all of the “La Minute Ladrona” video series found here.
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