Tag Archives: billboard

Has Lala Sold Out?

11 Sep
Translation:  The #1 dating site for "something on the side."/ Dare. Bite. Taste.

Translation: The first extramarital dating site made by women./ Dare. Bite. Taste.

Even though Lala has escaped the allure of Paris, fans seem to be seeing her everywhere, but not at all where they expected.  In Paris, billboards of internet dating sites have been emerging left and right.  The recent boom has also elicited a trend of sites advertised to married couples, to have “extra-conjugales” relationships, meaning “something on the side.”  Some may believe that a celebrity would not be caught dead with their face on such a controversial advertisement.  However, Lala stares back at us, a temptress with an apple in hand.Lala advertisement close-up

So why did Lala agree to do the advertisement?  When contacted by Based on a Fact, she stated, “I wanted to make people think, react.  I had a very strong reaction to the topic, and could not get the idea out of my head.  I try not to run away from things when I’m scared.  I take them head on because there is something interesting to find in that fear.  I take it and I eat it.”

It is true that Lala’s presence in the advertisement does create a bit more of a dialogue about the topic.  This advertisement exposes the holes in our traditions, and the backlash forces people with a point of view on the topic to be more opinionated, stronger in their conviction.  The truth is, whether this advertisement is up or not, people will still be finding a way to do the same thing.  The image simply makes us confront what is happening in our everyday world. As Lala said in a former interview, “In our technologically driven world, more and more options will be put in front of us.  Now, more than ever, we get to choose kind of the people we want to be.”

Despite Lala’s attempt to explain her artistic process behind the advertisement, fans are still wondering if Lala has simply sold out.  According to her financial struggle this past year, traveling and staying outside of Paris does not seem feasible.  Perhaps Lala has just done the advertisement to fund a eurotrip?  Fans faithfully await, hoping not to be disappointed by Lala’s next move.

Based on a Fact

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